For more information, contact Adam Seibert
Food Business Manager at aseibert@anewamerica.org
or call 510-540-7785 ext. 315

About Green Market

Located in California, Green Market addresses community food security issues in the San Francisco Bay Area and the Central Coast Region.

Our Strategy

The goal of the Green Market project is to build self-reliance and long-term economic sustainability for low-income new American families. This happens by implementing joint strategies with ALBA related to nutrition education, food production, access to markets, and business management. We use community food advocacy to benefit both new American entrepreneurs in the Bay Area and local farmers in the Central Coast area. 

Community Building

This project represents a unique opportunity to build a bridge between rural and urban new American communities with the strategic purpose of building food self-reliance and sustainability over time.  The project also links multi-stakeholders in the food and agricultural sector, educational institutions, and private and public sectors. 

As new Americans that work in agriculture and food-related businesses, not only do these families play a role in determining how food is produced, processed and marketed to consumers, they also serve as leaders in their community around food security issues.

Green Market News

AnewAmerica and ALBA launch the Green Box Program!

Planting Day at the Community Garden
 

Cecilia’s Salsa!

When Cecilia Lopez first sought refuge in the United States she brought very little of monetary value with her from her homeland, Nicaragua.  She found comfort in preparing, sharing and eating foods using her familial recipes, developed and refined by generations of Lopez family.  It was not long before her salsa became known amongst her new circle of friends and colleagues. Everyone who tasted it, wanted to know just one thing – where and how could they get more? And so Cecilia’s Salsa was born!

Made from the best quality and freshest ingredients available and using organic products whenever possible, Cecilia began to build a market for her salsa.  She began working and then managing AnewAmerica’s Green Banana Café – and here too – her salsa found a loyal following.  Thus the idea to produce and package Cecilia’s Salsa was spurred on by market demand.  Cecilia’s Salsa is made fresh the day before delivery to its distribution channels (local restaurants, retail outlets, the Green Banana Café).  Thanks to AnewAmerica’s incubator, Cecilia, as a single mother, has gradually increased her income and her skill level and is now placing her first product on the market. 

*This project was supported by the Community Food Projects Competitive Grants Program of the Cooperative State Research, Education and Extension Service, USDA, Grant # 2004-33800-15170.