The Life of a Business

It’s Celebration Time!

Join us for AnewAmerica’s Expo and Celebration: “Building Dreams, Changing Lives”

Thursday, November 15th, 2012; 6pm-9pm
Albert H. Dewitt Officer’s Club
641 West Redline Avenue
Alameda, CA 94501
Buy your ticket now!

Special thanks to our Gold Sp
onsor, Union Bank!
For more information about the event, including sponsorship opportunities, contact us at (510) 540-7785 ext. 305.

A message from AnewAmerica CEO, Viola Gonzales

Dear Friends of AnewAmerica,
I’m excited to invite you to our 2012 Microbusiness Expo and Celebration: “Building Dreams, Changing Lives” and I hope you will join us! It’s a lively event, celebrating AnewAmerica’s entrepreneurs, community partners, volunteers, and supporters. Our microbusiness expo featured the unique goods and services of at least 30 of our entrepreneurs. In addition, we’ll have local ethnic cuisine, live music, a Pick-A-Prize drawing, and much more!

AnewAmerica’s work is increasingly essential in this harsh economic and political climate. We need your support in order to continue our crucial work. Please join us at this year’s Microbusiness Expo and Celebration. Consider donating to AnewAmerica today. Your investment creates jobs, build dreams and changes lives.

Donor Spotlight: Heritage Bank of Commerce
An interview with Diana Olveira (Vice President, Marketing Director)

(Pictured from left: William J. Del Biaggio, Jr. - Heritage Bank, (Founding Chairman & Executive Vice President), Connie Klink – formerly, AnewAmerica (General Manager-South Bay), Diana Olveira – Heritage Bank (Vice President, Marketing Director), Robert Lattimore –AnewAmerica (Chief Operating Officer).

1. Why does Heritage Bank support the work of AnewAmerica?
Heritage Bank of Commerce was founded by business people for business people and we believe that everyone should have the same opportunities for success. Your programs provide the support, training, real business concepts, social responsibility, and so much more for new Americans. Your team does this with a passion that is unparalleled. Our bank supports organizations like yours that foster success and show proven results with financial assistance and volunteers. We’re delighted to be part of such a powerful organization.

2. Why is it important to enable low-income new Americans to learn microenterprise development skills?
In order for new Americans to really fulfill their dream of a better life here, they need the tools to build a solid foundation and your microenterprise development program guides them through what could be a very daunting process of learning business rules in the United States. As they complete your three-year program armed with confidence, drive, tools, and a clear goal for their business, they are set to explore the personal fulfillment of operating their own business and giving back to their communities.

3. What does Heritage Bank see as the value of providing financial literacy education to new American entrepreneurs?
We believe that everyone should have the same opportunities for success, and by providing structured, proven process to teach entrepreneurs financial literacy, we not only empower them, but we also strengthen the communities in which they live, which in turn strengthen the overall local economy.

4. Anything else you would like to add?
We are just thrilled to partner with the staff at AnewAmerica. Everyone we’ve met is outstanding and truly driven by passion to help new American entrepreneurs succeed. We can’t help but be feel compelled to join with you on your mission. Thank you!

Entrepreneurial Spotlight
The Life of a Business: Planning, Emerging, Establishing

Building a business is a process. At AnewAmerica, we are experts in guiding our entrepreneurs through the labyrinth of business planning, start-up, growth and expansion. In this issue, we highlight three of our entrepreneurs, each in a different stage of development.

Luis Mora
AnewAmerica Class of 2012

itekh Tech Support
12972 San Pablo Av e, Richmond
(510) 253-2636
This email address is being protected from spambots. You need JavaScript enabled to view it.

Glancing at the computer on his desk, Luis Mora states, “My goal for the future is to be financially independent, so my business is the first step towards being financially independent... And then to give back to the community, help out. That’s what I want to do.”

When Luis was a student at San Francisco State University, he began fixing computers as a hobby. After two years of working at a computer store in Berkeley, Luis says, he realized that he had the hands-on experience and the drive to start a business of his own. However, he did not have a business background or formal training. When Luis began AnewAmerica’s Business Incubation program, he put what he learned into action immediately, and his business developed over the course of the class. He also enrolled in a fast-paced, 22-week IT certification program to increase his technology skill set. In July, Luis participated in a Stride Center program, which is enabling him to continue to learn as he expands his business and client base.

 

Elvio Colombana
AnewAmerica Class of 2012

Lobos Ice Cream
1131 4th Street, San Rafael
(415) 250-3584

Elvio Colombana’s first market for his ice cream was his family. His unique frozen treats, infused with homemade tastes such as watermelon, limon and tahin, soon became a success at a local flea market. Elvio and his cousin produced and sold their ice cream at weekend markets for five years before Elvio decided he wanted to focus on making Lobos Ice Cream a long-term, sustainable business venture. He learned about AnewAmerica’s Business Planning Incubator program from a friend and enrolled in our Business Planning Course.

Elvio states, “AnewAmerica helped my business take off. I learned so much. AnewAmerica helped me to refine my business plan. ” Learning administrative skills, increasing my fluency with computer programs like Excel, and interacting with other entrepreneurs in a classroom setting enabled me to develop my business ideas.”

Lobos Ice Cream is now located outside a popular bar in San Rafael. The 3’-by-8’ stand has provided a strategic location for introducing customers to his unique ice cream. Elvio’s goal is to have a truck and a store of his own. In the meantime, he plans to make his stand a Certified Green Business. “I’m out here on the street building this, I’m an entrepreneur,” Elvio reflects. “I’m just trying to do my little piece. If it calls for me being the ice cream man, that’s just the beginning.”

 

Claudia Carreño
AnewAmerica Class of 2012

From her first job at a taqueria to her current position at a restaurant in Berkeley, Claudia has learned the ins and outs of the food industry through hard work. Claudia came to AnewAmerica to transform her knowledge of food service into a business plan. Her goal is to open a Mexican fast food restaurant and catering operation in San Francisco’s Financial District.

Claudia is focusing on saving money and creating a plan for her family in order to be financially secure when she makes the transition to self-employment, which she hopes to complete within two years’ time. “The main obstacle is money,” says Claudia. “It is hard but not impossible.”

Currently, Claudia balances her restaurant job with preparing occasional orders for small events. “AnewAmerica,” Claudia says, “has provided useful assistance with accessing loans, as well as vital business training and information on budgeting, which I view as the starting point for any successful business. Eventually, my dream is to make the business grow and have more employees, who are happy to work for the business.”

Claudia, who prepares food for the youth and elderly in her community, plans to provide good benefits to her employees and contribute to her community and those in need through her business.

 

2012 Graduation

On July 12th, over 50 new American entrepreneurs graduated from AnewAmerica’s Business Planning Course at a special ceremony held at the beautiful Valley Center for Performing Arts on the campus of Holy Names University in Oakland. Graduates included students from our English, Spanish, and Vietnamese-speaking classes held in Richmond, San Jose, Oakland and Concord. We are very proud of our hard-working, dedicated entrepreneurs!

 

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