Donor Profile

Donor Profile

The Sponsors of AnewAmerica's 2014 Expo

AnewAmerica thanks the sponsors of our 14th Annual Expo! Their support enables us to further our goal of strengthening communities through entrepreneurship. The Expo serves as a special moment in the year where we can celebrate AnewAmerica and moreover the success of our graduates and showcase their amazing products and services. We are grateful for the generosity of our sponsors!


Platinum Level



Silver Level


Silver - US Bank


Silver - Torrey Pines



Copper Level


ABC Security Service, Inc.

Heritage Bank

Kaiser Permanente


Southwest Airlines



Circle of Friends Level



Bay Area Rapid Transit

Derene Allen

Mechanics Bank

Oakland Business Development Corporation

Port of Oakland




A Special Thanks to AnewAmerica's Expo Performers, Volunteers and In-Kind Donors

Table of prizes at expo


Once again, Southwest Airlines provided a thrilling experience for our live auction with its generous donation of six airline tickets!

AnewAmerica thanks all of the individuals and businesses who donated goods and services to our 2014 Expo! Because of you, we hosted our Silent Auction and Pick-A-Prize events with numerous items for our guests to enjoy.

We give many thanks to those who performed throughout the evening at the Expo: Salvador Vasquez, Caminos Flamencos, Ron San Miguel and Meijin Lee, George Guim and Patricia Jensen, and Mio's Jazz Combo. Their talents matched the beauty of their surroundings and brought an extra level of enjoyment to the evening.

We are grateful for all the support that enabled us to make this Expo a resounding success!


2014 In-Kind Expo Donors

Alameda County Supervisor Keith Carson
Aquarium of the Bay
Australian Tan
Avalon Jewelers
Bay Area Discovery Museum
Bay City Bike Rentals & Tours
Beach Blanket Babylon
Berkeley Reperatory Theatre
Blue & Gold Fleet
Buffalo Bill's Brewery
Byington Winery
California Academy of Sciences
California Canoe & Kayak
California Shakespeare Theater
Concannon Vineyard
Dashe Cellars
De Dios Designs
Fil-Am Cuisine
Francesco's Restaurant
Gilroy Gardens
Gloria Ferrer Caves & Vineyard
iFly SF Bay
Joseph George Wines
K1 Speed
Lake Merritt Boating Center
LeMans Karting
Lindsay Wildlife Museum
Lovejoy's Tea Room
Mancini's Sleepworld
Michael Merrill Design Studio
Niles Canyon Railway
Oakland Athletics
Oakland East Bay Symphony
Oakland Zoo
Pacific Pinball Museum
Paintball International Inc.
Peju Winery
Planet Granite
Quality Body & Fender
Raging Waters
Ripley's Believe it or Not & Mirror Maze
Robledo Family Winery
Ron San Miguel
San Francisco Ballet
San Francisco Giants
San Jose Giants
San Jose SaberCats
San Jose Sharks Ice
Scandia Family Fun Center
Scott's Seafood Restaurant: Jack London Square
Shoreline Lake Aquatic Center
Silver Creek Sportsplex
Sky High Sports
Sol Rouge Vineyard & Winery
Southwest Airlines
Stanford Athletics
The Bridges Golf Club
The Hot Tubs of Berkeley
The Winery SF
TheatreWorks Silicon Valley
Touchstone Climbing & Fitness
Trader Joe's
Walt Disney Museum
Winchester Mystery House
Winery Collective


2014 Expo Musical Performers

Salvador Vasquez, Mexican Harpist


Caminos Flamencos


Ron San Miguel and Mejin Lee, Guitar and Violin Duo (This email address is being protected from spambots. You need JavaScript enabled to view it. )


George Guim and Patricia "Gigi" Jensen, Tango Demonstrations (This email address is being protected from spambots. You need JavaScript enabled to view it. )





Mio's Jazz Combo, led by Ray Rabelo (This email address is being protected from spambots. You need JavaScript enabled to view it. )


2014 Expo Volunteers


Abhishek Bihani
Alex Laspinas
Alyson Jessee
Andrea Frainier
Anna Lisa Bowans
Austin Case
Chi Thang
Clare Angami
Connie Del Rio
Dennis Marlowe
Fabianne Rico
Freddy Whitman
Hugo Camarena
Iris Flores
Isaac Flores
Jin Tran
Joshua Snow
Laura Reynolds
Malachy McCormick
Mark Ayoub
Melanie Choy
Michael Pang
Mischelle Mandel
Molly Craycroft
Muska Fazilat
Nghi Thang
Norma Parra-Dawson
Paul Sukhanov
Rachel Lesser
Ryan Hoang
Sam Flores
Shruti Bihani
Stephanie Haney
Thelma Tajirian
Joanne Da Luz
Erika Portillo



Donor Profile: Cathay Bank


Paul Wong, Assistant Vice President & Branch Manager (Richmond Branch), and Bill Chan, Branch Manager (San Francisco Branch) present AnewAmerica CEO, Viola Gonzales and COO, Robert Lattimore, with a check for support for AnewAmerica's Business Incubator Program and Financial Literacy services.


Donor Spotlight: An Interview with Esther Wee, Senior Vice President & CRA Officer at Cathay Bank

1. Why does Cathay Bank support the work of AnewAmerica?
AnewAmerica helps new Americans, especially those below the extremely low-income limit, to attain economic self-sufficiency. Their three-year micro-business development program provides thorough and comprehensive training to about 1,200 individuals annually. AnewAmerica is results oriented and its programs lead to job creation. It provides financial literacy education in three languages to a broad spectrum of families in the Bay Area.

2. Why is it important to enable low-income new Americans to learn micro-enterprise development skills?
Historically and globally, micro-enterprises represent an efficient self-sufficiency and job creation platform. However, it is through training programs like AnewAmerica’s micro-business development program that many micro-entrepreneurs are armed with business management skills that ensure the long-term viability and success of the micro-enterprises.

3. Cathay Bank is a strong supporter of AnewAmerica’s work as a whole, and specifically our work in financial literacy education. What do you see as the value of providing financial literacy education to new American entrepreneurs?
Cathay Bank is the oldest bank in the country founded by Chinese Americans. Over the past 50 years, we have witnessed the growth and success of many of our customers - from micro-enterprises to multimillion dollar corporations; we know what it takes for a new American to run a strong and successful business. New entrepreneurs today face an even more difficult and challenging world. Financial literacy education will help optimize resources to result in a win-win for all, the entrepreneur and the community. Cathay Bank applauds AnewAmerica for their strong commitment to community development and the success of their financial literacy programs. To learn more about Cathay Bank’s efforts to serve communities, visit




Donor Spotlight: Union Bank

Sponsor Spotlight: Union Bank

Platinum Sponsor of AnewAmerica's Microbusiness Expo & Celebration

An Interview With Julius Robinson, Executive Vice President - Group Head, Corporate Social Responsibility

1.Union Bank is AnewAmerica’s Platinum sponsor at this year’s Microbusiness Expo and Celebration. Why does Union Bank support the work of AnewAmerica?

AnewAmerica’s ambitions are consistent with those of Union Bank: we are both working to achieve economic equity in underserved communities. At Union Bank, we are trying to collectively collaborate with community partners to leverage the best that we all have to offer. We recognize AnewAmerica as a leader in building corporate and community partnerships to benefit low-income communities. I would also like to recognize and support the work of my colleague, Debra Taylor, who serves on the Board of Directors of AnewAmerica.

2. How does AnewAmerica’s work align with the values of Union Bank?
AnewAmerica’s microbusiness incubator model helps families cultivate their entrepreneurial spirit to create a new life in this country. Similarly, Union Bank is a strong supporter of small businesses, particularly those owned by women, minorities and veterans. Partnering with organizations like AnewAmerica around our common goals helps us to extend our work. We are dedicated to helping people grow small businesses, build assets, develop financial literacy and purchase homes. At Union Bank, we subscribe to a “theory of change” that is rooted in supporting the growth of healthy communities. Like AnewAmerica, we are dedicated to social responsibility in action.

3. Why is it important to teach low-income individuals about entrepreneurship and financial literacy?
The past five years has witnessed the worst economic downturn of our country’s history since the great depression. Those times were exasperated by individuals and families who were not equipped to make the best decisions about their finances. In the present economic climate we are extremely aware of how important it is to teach people how to make decisions for their long-term financial security. Teaching individuals how to start their own business and nurturing their entrepreneurial spirit gives them the opportunity to become economically self-sufficient and to establish long-term economic well-being.

4. Each year AnewAmerica grants one of our entrepreneurs with a Green Business of the Year Award.
We are excited to have Union Bank present the award this year. What does Union Bank view as the importance of environmental sustainability? There is no award that makes me happier than this award. Teaching entrepreneurs how to conserve resources lessens their impact on the environment and also saves capital, that they can put back into their business and nurture their families. In addition, by being “green”, AnewAmerica’s entrepreneurs are competing in a cutting-edge industry. Environmental sustainability is one of the priorities of Union Bank, and we are proud to grant this award at the Microbusiness Expo & Celebration

5. Anything else you would like to add?
Viola Gonzales, AnewAmerica’s CEO, is a member of our Community Advisory Board. We are grateful for her contribution and insight into the unique challenges of low-income and immigrant communities.

Donor Profile: Ken Malecke


Donor Profile: Ken Malecke, Member of the Investor's Guild Monthly Pledge Program

Ken Malecke

AnewAmerica’s work is an essential element in creating a healthy society.  My initial interest in AnewAmerica was sparked from the passion of Sylvia Rosales-Fike (AnewAmerica’s President and CEO).  I have been working in the non-profit sector for much of my adult career, and seldom do I meet someone who speaks with such belief, commitment, and dedication to an organization. Also, AnewAmerica provides individuals with the skills necessary to uplift their place in society and feel ownership within their community, which is important to me as a donor.

It is imperative that we all give back on some level, even during these challenging economic times.  Without the work of organizations like AnewAmerica, the ramifications of the current economic downturn would be even more devastating for our vulnerable populations.

For me, choosing to give to an organization is a very personal decision.  Within myself, I establish what is important for me to support and where my support is most needed.

The Investor's Guild, AnewAmerica's monthly pledge program, enables me to make a smaller contribution each month throughout the year, while making a long-term investment in the work of AnewAmerica.  The program creates parameters of commitment in my life. It is important to me to make a commitment to AnewAmerica and to live out that promise of support.  In addition, the recurring donor program is easy.  The payments happen automatically.  I am reminded on a monthly basis that I am a long-term supporter of an organization doing essential work in our communities.

No matter how big or small your gift is, it is important to give.


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Consider joining the Investor's Guild and becoming a monthly donor to AnewAmerica today.  The Investor's Guild is a pledge program that allows you to contribute a small amount each month while making a big and long-term investment in new Americans working to build economic stability for their families, communities and America. Click here for more information.